Download the Newsletter regarding Fashion & Luxury Law & Business Seminar – 1 & 2 November 2019

Fashion & Luxury Law & Business

Friday 1st November (17:00-20:00)

Saturday 2nd November (09:00-18:00)

TZAFERI 16 (Tzaferi 16 – 11854 Gazi, Athens)

What is the Fashion & Luxury Law & Business Seminar?

“Fashion & Luxury Law & Business” by Tailored is an educational seminar “tailor-made” for the fashion and luxury industry, which is created as a response to the rapid growth of this industry in Greece, to address the ever-increasing needs, the vision and the innovative ideas of those working in this demanding market.

Target audience

It is addressed to anyone who is involved in any way in the world of fashion and luxury – including:
Designers | traders | entrepreneurs | lawyers | managers | fashion and beauty bloggers | photographers | e-shops | marketing specialists | business strategists | e-business consultants | you-tubers | event planners | publishers of electronic and printed magazines.

What makes this seminar different?

Participants will have the opportunity to tailor the presentations to their needs and challenges, addressing specific questions to the lecturer before the seminar begins, so that they can be answered during the presentation.
Each lecturer will guide the participants in an interactive and open discussion, where representatives from different areas of fashion and luxury exchange views and share experiences.

Why attend this seminar?

  • High level education
  • Specialized and renowned speakers from Greece and abroad
  • Practical approach and effective training of participants by providing knowledge and practical skills
  • “Tailored” to the business needs of the participants
  • Affordable cost
  • Interactive presentations with active participation of the attendees in the discussion
  • Exchange of views with market representatives
  • A unique opportunity for participants to join a network of top-tier fashion and luxury professionals


Experts from Greece and abroad – Indicatively:

Luca Calvani – Actor | Creative Director

Marina Vasilara – Global Communication Director APIVITA (Member of Puig Group)

Kosmas Koumianos – Photographer

Elis Kiss – Journalist, Fashion Features Editor | Vogue Greece

Ida Palombella – Head of IP & Technology at Deloitte Legal Italy | Fashion law specialist

Alexandra Varla – Lawyer LL.M | Senior Associate Zoulovits – Kontogeorgou Law Firm | Founder “Tailored: Law & Business in the Fashion & Luxury Industry

Mina Zoulovits Partner Zoulovits Kontogeorgou Law Firm

Dr. Evangellos Margaritis – Lawyer N.W. Postdoctoral Researcher of NKUA Faculty of Law, CIPP/E

Margarita Varla 3D Artist | Architectural Visualization & Interior Design

Maria G. Sinanidou – Int. IP LL.M., Lawyer | Scientific Associate | Hellenic Copyright Organization | Certified Mediation Advocate

Penny Kontogeorgou – Partner Zoulovits – Kontogeorgou Law Firm

Sara Balice – Lawyer | Senior Associate | Intellectual Property | Herbert Smith Freehills

Katerina Margellou – Deputy Director General of HIPO and Director of Legal Affairs

Katerina Fraidakis – President of the Greek E-Commerce Association – GRECA (Greek e-Commerce Association)

Maria Makridaki – Chief Executive Officer of Trademark Companies Association (ESIMET)

Stelios Petridis – General Manager, Greek e-Commerce Association (GRECA)

George Eleftheriadis – Designer

Σάντυ Τσαντάκη – | Δημοσιογράφος, δημιουργός της εταιρίας consulting,

Κορίνα Βρούσια – Entrepreneur & Digital Director


Luca Calvani-Actor, Creative Director

Actor – Creative Director

Luca Calvani

Luca is an all-round creative man, he writes, does brand consulting and is a perfume enthusiast – his Inspiritu fragrance line is distributed in the United States. Born in Tuscany, Luca moved to New York to work in the textile business but falls in love with acting.
The numerous international productions to which he participated include “To Rome with Love”, “The International” and “The Bold and the Beautiful”. Soon after Hollywood calls and Luca is chosen to star as a villain in Guy Ritchie’s highly stylized “The Man from U.N.C.L.E.” with Alicia Vikander and Armie Hammer. Among his upcoming projects is “The Durrells in Corfù”.


Marina Vasilara

Global Communication Director APIVITA (Member of Puig Group)

Marina is the head of APIVITA’s e-business department since 2011, responsible for the development and oversight of many different company sites, 6 of which are online e- shops. In 2018 she became Global Communication Director at APIVITA and now leads the development and implementation of e-commerce, digital communication, social media and PR.


Kosmas Komianos


Kosmas has a glad & willing personality. He energizes his life and his work with joyful vibes that are captured in each and every picture he presents. These skills along with his positive life stance made him an award winning fashion and portrait photographer, with an excellent glance that is imprinted on fine art imagery.
He works in Europe and USA, for professional fashion & portrait photo shootings. Creative,with an original approach and inspired by life’s happiest highlights, his skills have distinguished as he has received numerous awards. He most recently received 2 Silver Awards in beauty and fashion category, WPPI Las Vegas 2019.

Elis Kiss

Elis Kiss

Journalist, Fashion Features Director, Vogue Greece

Elis Kiss is Fashion Features Director at Vogue Greece, a partnership forged by Kathimerini SA and Condé Nast International. She is also a writer at “K” magazine, the Sunday supplement of Kathimerini and former Arts Editor at Kathimerini English Edition, Greece’s only English-speaking print and online daily newspaper, published with the International New York Times in Greece and Cyprus. Over the years, Elis has covered the local fashion and luxury industries extensively. Through the high times of the Athens 2004 Olympic Games to the more challenging days of the recession, she has reported on the Greek capital turning into an international hub for global brands as well as the efforts made by Greek designers and companies to develop their businesses locally and abroad.
Elis is also a freelance contributor to a number of local and international publications, including the International Herald Tribune (now rebranded to the International New York Times) and Women’s Wear Daily. For two years she produced fashion reports for “Hellenic Weekly,” an ERT SAT television show. Prior to joining the Kathimerini media group, she became a privileged witness to the world of international fashion and luxury as assistant to Suzy Menkes, former fashion editor of the International Herald Tribune and currently International Editor at Vogue. Elis has lived in the UK, Italy and France.

Palombella picture

Ida Palombella

Head of IP & Technology at Deloitte Legal Italy | Fashion law specialist

Ida joined Deloitte Legal in 2018 heading IP and Technology practice in Milan. She has broad experience in assisting clients with intellectual property, information technology and data protection-related matters. Ida advises on internet rights and e-commerce, advertising and media with particular reference to the audiovisual market and social media issues. She is also actively involved with the Italian Fashion Chamber (Camera Nazionale della Moda Italiana) and a member of its IP Commission and Influencer Marketing Commission (the only private practitioner among in-house counsels of the top Italian fashion brands).

Photo_Alexandra Varla_2

Alexandra Varla

Lawyer LL.M | Senior Associate Zoulovits – Kontogeorgou Law Firm | Founder «Tailored: Law & Business in the Fashion & Luxury Industry»:

Alexandra is a Senior Associate at the law firm Zoulovits-Kontogeorgou, with her main areas of business being e-commerce and personal data protection, intellectual property, commercial law and fashion law.
She is the founder of the organization “Tailored: Law & Business in the Fashion & Luxury Industry”. She co-organized the 1st, 2nd and 3rd PanHellenic Fashion Law and Business Conference under the name “Fashioning the Law: Design – Protect – Trade – Mediate” and she has published articles on law in the field of fashion and luxury.

Portrait photos by rChive Visual Storytellers

Mina Zoulovits

Lawyer L.L.M, Partner Zoulovits – Kontogeorgou Law Firm, Digital Transformation & Privacy Legal Expert, Member of Multistakeholder Expert Group, responsible for monitoring GDPR implementation (E-Commerce Europe Team).

Mina is partner lawyer at the Zoulovits-Kontogeorgou Law Firm, specialized in Electronic Transaction Law and Personal Data Protection Policy. She has been specialized in data protection for over 15 years, providing consulting services that include both compliance assessments, decision-making strategy, implementation of procedures, drafting of important legal texts and legal handling of data breach. Additionally, she represents clients in hearings before the Personal Data Protection Authority.


Evangelos Margaritis

Lawyer, Postdoctoral Researcher at Athens Law School, CIPP/E.

Dr. Evangelos Margaritis is a lawyer at ATHEX Listed Real Estate Development Company and a Postdoctoral Researcher at the Athens Law School. He has international certification in CIPP / E law and deals with Property Law and Commercial Distribution Contracts. He is the author of 2 legal monographs, has participated in collective authoring works and has produced more than 50 legal publications.

Μαργαρίτα Βαρλά

Margarita Varla

3D Artist | Architectural Visualization & Interior Design.

Margarita is a 3D Artist specialized in Architectural Photorealism (ArchViz) and works at the “Pieris Architects” Architectural Office.
She is a graduate of the University of West Attica in the Department of Interior Architecture.
Her love for Architectural Visualization culminated when she worked at Fat Tony Studio and ever since she’s been fascinated in every way an idea can be captured in an image.
Margarita believes that a person is multi-faceted and is not only defined by one thing, as long as he does what he loves, that’s why, when she is not in front of the computer, she is out in the park training dogs.


Maria G. Sinanidou

Int. IP LL.M., Lawyer, Scientific Associate in Hellenic Copyright Organization, Certified Mediation Advocate

Since 2005, she has represented Greece in EU Committees and Institutions, in the World Intellectual Property Organization (WIPO), and in other international intellectual property forums. During the Greek Presidency (first half of 2014), she was Vice-President of the European Council Working Group on Intellectual Property and a Communication Liaison for Greece on intellectual property issues. She has been Vice-President of the National Dialogue Committee on Copyright and Related Rights and on Public Performance, of the Ministry of Culture and Sports (2014) and has participated as a member of Legislative Committees on amending Law 2121/1993 on Intellectual Property.

Penny Kontogeorgou

Penny Kontogeorgou

Partner Zoulovits – Kontogeorgou Law Firm

Penny specializes in Computer Law, Internet and Digital Media issues. She is a legal consultant in several IT, multimedia and advertising companies and in dynamic and innovative startups in the field of HealthTech, FinTech, Tourism and more. She is providing consulting services on Digital Marketing, E-commerce, Intellectual Property and Personal Data. She is a rapporteur at Greek and European universities and at field’s conferences, a spokeswoman for IT and advertising liaison to supervisory and legislative committees, ELTRUN’s partner, EXELIXIS’s partner and mentor at ACEin.


Sara Balice

Senior Associate, LL.M. (CEIPI, Strasbourg) Herbert Smith Freehills

Sara is an Italian lawyer specialised in IP law and advises a range of clients on their contentious and non-contentious IP needs. Sara started her career at Bird&Bird before moving to DLA Piper, then Herbert Smith Freehills. She has gained significant experience of assisting local and international clients in relation to trade marks, designs, unfair competition, patents, copyright and the protection of trade secrets. Sara assists clients with the general management of their IP portfolios in day to day business and with special projects and contentious cases.
She is co-author of “Fashion Law”, a volume on the legal aspect of the fashion industry edited by Giuffré Editore. Sara has been ranked as “Next Generation Lawyer” by Legal 500 and was awarded Upcoming Lawyer of the Year 2018 by Legal Community.


Catherine Margellou

Deputy Director General & Director of International Affairs OBI

She studied law at the University of Athens and continued her post-graduate studies (Master-DESS) in the field of industrial property law at the Faculty of legislative, political and sociological sciences of the University of Strasbourg (International Intellectual Property Centre (CEIPI)).
Since December 2017 she has the position of the Deputy Director General of the Hellenic Industrial Property Organization (OBI) in parallel with her duties as Director Legal Support.

In March 2019 she has been elected from the Administrative Council (AC) of EPO as a member of the Boards of Appeal Committee of the European Patent Organisation (BoAC) (for three years term).

In 9th August 2019 she has assumed duties of Acting Director General.

Κατερίνα Φραΐδάκη

Katerina Fraidakis

President of the Greek E-Commerce Association – GRECA (Greek e-Commerce Association)

Ph.D., Department of Management, Science and Technology, Athens University of Economics and Business, Senior Researcher and an eCommerce Coordinator at the Electronic Business Laboratory – ELTRUN. She holds a degree in Marketing and Communication from the Athens University of Economics and Business and an MSc in Information Systems Analysis, Design and Management from the London School of Economics (LSE). Since 2010 she has been responsible for ELTRUN’s annual research on the behavior of online Greek consumers and social media users, as well as on the evaluation of Greek online stores. She has conducted a number of studies on Social Networking and E-Commerce. Her scientific work has been presented at national and international conferences.


Maria Makridakis

Legal Officer, Founding Member and Director General of ESIMET, EUINIP and the Observatory

Maria Makridakis is a Legal Officer, Founding Member and General Manager of ESIMET, EUINIP and the Observatory for Sport Safety under the MACOLIN Treaty, as well as the Copyright and Industrial Property Rights Manager of foreign fashion companies.


Stelios Petridis

General Manager, Greek e-Commerce Association (GRECA)

Stelios Petridis has been active in the field of e-commerce and technology in general for more than a decade, having implemented some of the largest projects in the Greek market. He began his relationship with the web as a hobby in the online betting industry in 2007, and later took the position of eCommerce Manager at Wind Hellas helping launch,, & and establish online sales as a significant share of the company’s total sales. He has been a Marketing and Sales Officer in technology and telecommunications companies (Vodafone, Cosmote, Wind, Atcom), among other professional positions. At the same time, he has participated in various Digital projects, providing consulting services on digital transformation & eCommerce.


George Eleftheriadis


He is the first Greek designer of his generation, who showed collections abroad in 1999, having Greece as his base. His collections have been featured in Paris, London, Milan and Barcelona Fashion Weeks and have garnered rave reviews. A fan of the alternative classics, of geometry, contrast combinations and 24/7 running clothes, he is one of the pioneers of the kind. His clothes are recognizable in style and what differentiates them is urban style and an alternative mood to a form of elegance, which is always unpretentious and works with all forms of combination and approach. His main design quality, trans-seasonal timelessness and a glamorous but cool day-to-night approach. His ecological consciousness from the beginning of his career has always led him to choose materials that are natural and environmentally friendly. Since 1998 in the brand’s label there was the motto “protect the earth we got only one”. Magazines such as Numero homme, Mixte, Vogue Japan, Harper’s Bazaar Japan, Dazed & Confused Japan, Surface, Zoo Magazine, Wallpaper, 10, ID, Gad Japan, Glamor and Citizen K, So Chic etc., have included his work on their pages.


Σάντυ Τσαντάκη | Δημοσιογράφος, δημιουργός της εταιρίας consulting,

Δημοσιογράφος, δημιουργός της εταιρίας consulting,, blogger των Sandy Times, και αρχισυντάκτρια του ντοκιμαντέρ που συνεχίζεται για δεύτερη χρονιά στην ΕΡΤ, για την ιστορία της ελληνικής μόδας, με τίτλο «Ιστορίες Μόδας».


Κορίνα Βρούσια

Entrepreneur & Digital Director

Σπούδασα Ψυχολογία αλλά η αγάπη μου για τα περιοδικά και τη δημοσιογραφία επικράτησε. Έχω περάσει από τις μεγαλύτερες εκδοτικές εταιρείες (ΙΜΑΚΟ, ΑΤΤΙΚΕΣ, ΚΑΘΗΜΕΡΙΝΗ) και παρόλο που ξεκίνησα ως lifestyle editor, με αρκετές συνεντεύξεις στο βιογραφικό μου, στη συνέχεια έγινα beauty editor κι ενίοτε έγραφα και περί μόδας. Έχω κάνει διάφορες εμφανίσεις και στο ραδιόφωνο (BEST 92.6) αλλά και στην τηλεόραση (ΠΡΩΤΑΓΩΝΙΣΤΕΣ & JOIN US). Στα χρόνια της κρίσης τα άφησα όλα πίσω μου, ανεξαρτητοποιήθηκα έγινε content creator & social media manager για διάφορες εταιρείες. Καθότι ανήσυχο πνεύμα όμως, δημιούργησα το δικό μου blog – – για να μπορώ να εκφράζομαι και τον τελευταίο ένα χρόνο έχω φτιάξει το δικό μου jewelry & fashion brand που ακούει στο όνομα “coco fico” και είμαι υπερβολικά περήφανη και χαρούμενη για αυτό μου το βήμα. Παρέα με αυτό το βήμα μπήκε κι επισήμως το e-commerce στη ζωή μου. Το μέλλον δεν ξέρω τι μου επιφυλάσσει και ποια άλλη ιδιότητα θα προσθέσω στο CV μου αλλά το σίγουρο είναι ότι εμένα η ταχύτητα των εξελίξεων με γεμίζει με διάθεση για δημιουργία και ζωή.


Friday 1st November 17:00-20:00

Saturday 2nd November 09:00-18:00




1. Fashion & Luxury Tech:

This panel will address on the challenges for the industry in having to invest in new technology to digitalise their business processes and introduce new technologies such as artificial intelligence, data analysis and omnichannel e-commerce. In this context, the industry also revises its goals and core structures, while taking advantage of the opportunities arising from the growth of social media, developing new and authentic ways to communicate with its clients and making use of all available channels of communication.
This session will focus on the following topics, both from a legal, as well as a business perspective:

• Artificial Intelligence: opportunities and legal challenges

• Digital tools and channels to optimize the customer journey in the fashion & luxury stores

• Legal tips for the lawful use of data to target customers

• Blockchain technology

• Technology Disruption in the fashion and luxury industry

• Fashion & luxury e-commerce


2. “A brand is a reason to choose”

A brand is not just a name or the logo of a product. It is the vision that drives the creation of products.
This panel will highlight the importance of brand management in the Fashion and Luxury Industry as a key factor to drive consumers from brand awareness, to brand preference and brand insistence.
This session will address inter alia the following:

• Unconventional trademarks in the Fashion & Luxury Industry

• Brand strategy

• Sales and retail management

• Influencer marketing – opportunities and challenges in brand promotion

• Case study: Apivita “When beauty meets food trends”


3. “Imitation is the sincerest form of flattery” – or is it?

This panel will focus on the challenges faced by the designers in the fashion and luxury industry, as well as the compelling need to protect creations from copycats. The presentations will highlight the importance of the registration (where possible) and surveillance of intellectual property rights, the tools available to rightsholders for their fight against counterfeiting.
The session will include:

• The legal framework governing intellectual property rights

• Available forms of protection

• Enforcement of intellectual property rights

• Legal and practical tools against counterfeiting

• “Inspired by”


4. Trending topics in the Fashion & Luxury Industry:

• Architectural Visualization and 3D design in Fashion & Luxury

• Sustainability in Fashion & Luxury

• Fashion photography

• Financing your business

• Agency & Distribution in the luxury sector – opportunities and caveats


5. Fashion & Luxury Made in Greece:

This panel will examine case studies and success stories of Fashion & Luxury “Made in Greece”